Two sided arguments can sometimes be a double edged sword

Thursday, 11 November, 2010

Arguments that take into account both sides of a dispute or issue tend to be more effective than those that just gun for one side… provided the appropriate side of the argument is refuted in the process.

What he found across different types of persuasive messages and with varied audiences, was that two-sided arguments are more persuasive than their one-sided equivalents. There’s one big proviso to this: when presenting the opposing view it’s vital to raise counter-arguments. Two-sided arguments which don’t refute the opposing view can be significantly less persuasive than a comparable one-sided argument.

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