I know we’re sick to death of the hype and non-stop chatter surrounding new Apple iPad, so I’ll try and be brief, but the furore over the name quite frankly has me puzzled.
It seems Apple has shown very poor judgement in including the word “pad” in the name of their new product, but I can’t [...]

Today is the big day, Apple is supposed to finally reveal whatever it is they are keeping up their sleeve. Whether it be an iSlate, an iTablet, or an iCanvas, Derek Powazek hopes the device will serve to meld print and online content.
Every content website I’ve ever worked on has proclaimed the death of [...]

The responses I’ve heard so far to Apple’s new operating system “Snow Leopard” have been pretty tepid, with those who experienced no problems with the upgrade still trying to figure out exactly what’s new. Anyway the actual in-the-wild snow leopard is – if you’ll excuse the pun – a completely different animal all together:
Declared endangered [...]

I’m sure we’ve all heard that Apple boss Steve Jobs is back at work after time off for medical leave. And while the company may have fared well during the stewardship of temporary CEO Tim Cook, it seems Apple can not run without both Jobs and Cook at the helm.
Cook is a great manager, a [...]

That the Apple logo is currently considered the coolest logo at the moment is probably not a surprise to many people. That it outpolled nearest “rival”, Coca-Cola, by twice as many votes may be though.
This is the result of The Coolest and Gaps – a worldwide branding survey – conducted by Spanish marketing agency Allegro [...]

One afternoon at the Apple Store, Sydney.
Update: some more photos of the Sydney Apple Store.

Steve Jobs walks onto the stage at a product launch with senior Apple executives Tim Cook and Jony Ive, and straight away talk surfaces that his retirement is imminent:
Steve Jobs is leaving Apple. Not tomorrow, but probably very soon. That’s why he started to say good bye today, doing something more important than just presenting [...]

Terabytes have no doubt been written about the iPhone by now, but this paragraph at Daring Fireball possibly makes for the best iPhone introduction and summary I have seen yet:
If I could travel back 20 years and show my then 15-year-old self just one thing from the future of today, it would be the iPhone. [...]

Veerle shows you how to whip up a facsimile of the Apple command key icon, complete with a four colour stroke, in Illustrator.
Does anyone else think this would look great on a tee shirt?

Microsoft’s Steve Ballmer comes across like a car salesman in cross-company communications, while Apple’s Steve Jobs presents a focussed, humble poise, even if he may not be a particularly humble person.
There are some similarities between Ballmer and Jobs. For one, they both sign their memos, simply, “Steve”. For another, they’re both non-engineers leading engineering companies. [...]