This week's "say what" moment is courtesy of Microsoft marketing executive, Brad Brooks, speaking about an advertising campaign intended to restore consumer confidence in the Windows Vista operating system, who is quoted as saying "software out there is made to be compatible with your whole life." "We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows ... Read full entry

iPhone pricing and data plans in Australia will probably disappoint those who have been waiting to use what has very quickly become an iconic piece of technology that is far more than just a mobile phone, or a "piece of technology" for that matter. Many would-be iPhone buyers aren't too worried about the technological "bells and whistles", they simply want one, because like iPods and the MacBook Air, ... Read full entry

The Australian dollar has chosen an inopportune time to reach high levels against the US dollar, at least as far as Apple is concerned, with the company being forced to defend its pricing of products sold in Australia. The high Australian dollar - trading as high as US96c in recent weeks - should mean US imports are relatively affordable, but according to The Age prices for Apple products ... Read full entry

What would happen if Apple's market share were to increase dramatically? What if their dominance grew to the levels that Microsoft enjoyed in the past? Could Apple become the next Microsoft? While Apple has a relatively low market share and there's plenty of choice of platform, the control that Apple has over the third party application market really doesn't matter. If a really cool application appears that ... Read full entry

The Sydney Apple Store opened at 5pm this evening, and I managed to get... kind of close. The queue to get in snakes way back around the corner... Plus it's raining in downtown Sydney... you'd have to be a true believer to be waiting in line.... Read full entry

Stephen Hutcheon stole the gag that I'd been patiently devising for weeks... For a place that sells only Macs, there are a lot of windows in the new $15 million Sydney Apple Store. Apparently people are already queuing up for the opening tomorrow night. The fact I'll also be in Sydney's CBD tomorrow night is a complete coincidence. Update: some photos of the new Apple store, and ... Read full entry

Australian task-list manager Remember The Milk has been honoured with an Apple design award for their mobile version of the app. You can imagine how hugely honoured we were when Remember The Milk for iPhone & iPod touch was named the winner in the Best iPhone Web Application category! Congratulations :)

Why Dell will not bounce back Sometimes I wonder if this guy really is "the fake" Steve Jobs. Dell Hell is lack of innovation, the rise of China, Windows Vista, and Apple's rebound. Great article. Trouble with this "innovation" is that the advantages it creates are fleeting. What wiped this one out was a little place called China. Have you heard of it? The rise of China means everyone can ... Read full entry

The iMac turns 10 The computer that changed computers. It was the colours, the choice of colours, that excited everyone (PC users especially) more than anything else, when the iMac was first unveiled ten years ago. People realised that they were bored of the clunky beige coloured boxes currently sitting on their desks. In response PC manufacturers started producing... carbon black coloured PCs with... rounded corners. To understand how far the ... Read full entry

After complaints, Apple tweaks Software Update for Safari As a Windows Safari user I actually found the lack of an auto-update feature, which Firefox offers, a nuisance. Initially Apple were "forcing" users of products such as iTunes to download and install the Safari browser by way of its updating software, an idea that drew a lot of criticism, especially from the makers of Firefox. Apple have since allowed ... Read full entry