Romantic love, which has made no “scientific sense” to date, has been found to serve an evolutionary function… to, in case you haven’t guessed, stop us playing around. It seems to work… most of the time anyway.

“Psychologists have long had a problem explaining the functions of romantic love: a very strong emotion that sometimes seems to take over our lives and lead to what appear to be irrational feelings and actions,” says Joseph Forgas, a social psychologist at the University of New South Wales in Sydney. “What these studies suggest is that romantic love serves a very important function, tempering our natural desire to pay attention to, and to continuously seek out, the best available mate,” he says.

What’s your apple pie?

Oliver Sweatman asks: what is the attraction of your business that keeps bringing clients back for more? For a café in Jordaan, Amsterdam, for instance, it is their apple pie.

Literally, everyone in the place (except us) was wolfing down apple pie! Of course we had to try some, and it was excellent. Well worth a 20 minute bike-ride through the pouring rain. Turns out people come (or bike) from all over Amsterdam, rain or shine, to this little café, mainly for the apple pie.

Does your company, or website/blog, have an apple pie like enticement that gets people talking, and returning, again and again?