Just when I was eagerly anticipating the third of the Bill Gates and Jerry Seinfeld TV ads, word has it Microsoft has decided to can the undoubtedly well received series. I have no choice but to buy a MacBook now... Microsoft's version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is - ... Read full entry

I have to say my reaction to the Bill Gates and Jerry Seinfeld series of Microsoft TV ads has also been along the lines of "I don't get it", but see now the real plot and intentions... The less than cogent ads are in fact part of an effort to re-frame the discussion about Microsoft. That actually works for me, because there's no way those ads would, for example, ... Read full entry

The future according to Bill Gates. Bill Gates shows us how easy it is too be wise in hindsight. He predicted computer users would soon throw out the keyboard and mouse in favour of interacting with the PC using hand gestures, and envisioned a world where computers were built into the furniture and far easier to use. I was somewhat underwhelmed by his keynote at the Consumer Electronics Show. That's what happens ... Read full entry