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Advertising on a student budget

Posted by John Lampard on Tuesday, 7 October, 2008 to the comment subset

Some very clever examples of "installation", or on-sight, advertising as devised by marketing students. Via Kottke.

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Christopher Doyle™ a personal identity style guide

Posted by John Lampard on Thursday, 2 October, 2008 to the design and art subset

Sydney graphic designer Chris Doyle has published a personal identity style guide. Very cool. Now why didn't I think of something like this? Sydney-based designer Chris Doyle has obviously done too many large identity projects recently - he decided to create a set of guidelines for himself as he began wondering "how my personal identity would be documented if it were considered in graphic design terms".

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Something old, something yellow, a 110 business card

Posted by John Lampard on Friday, 5 September, 2008 to the design and art subset

Alister Cameron is asking people to dig up the oldest business card they can lay their hands on, and post a photo of it. The oldest example I could find is this card from my web design days in 2000 - during the dot-com boom - when I was working for (the sadly now defunct) Sydney design studio, 110 ... Read full entry

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Brand You: your brand is what you wear

Posted by John Lampard on Thursday, 28 August, 2008 to the comment subset

The ultimate sign of success in your field of work, being able to wear exactly what you want. And these words of Erin McKean should be bottled: "people who are successful in business are usually also successful at being completely themselves". If you have a distinctive enough look, it can function as your own brand. People often cringe at the notion of "branding" themselves. But your personal brand ... Read full entry

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Today’s advertising and branding, tomorrow’s graffiti?

Posted by John Lampard on Tuesday, 12 August, 2008 to the comment subset

A case of cause and effect perhaps? Our children observe a world filled with advertising and emulate it in their graffiti. Are they responsible for not understanding that only certain people can dump branding on certain walls? Advertising is branding and expression of the company. Graffiti is self-branding and self-expression of the individual. Does that make it wrong? The bit about graffiti as self-branding invoked a random, and not entirely ... Read full entry

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I have groupies, I will be a marketing success

Posted by John Lampard on Monday, 14 July, 2008 to the blogs subset

The key ingredient in the success of a corporate blog is a bevy of groupies, or readers who are fanatical about your brand. The first few readers to your blog will invariably be your brand fanatics. These are the people who want to go out and source new information about your brand. These are the people who speak about your brand to all their friends and swear by your ... Read full entry

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Don’t design new business cards until you’ve seen these…

Posted by John Lampard on Thursday, 3 July, 2008 to the design and art subset

Fantastic collection of well designed business cards. Very inspirational. :)

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Logo Design Basics: The Five Types of Marks

Posted by John Lampard on Monday, 14 April, 2008 to the design and art subset

Logo Design Basics: The Five Types of Marks The logo, or emblem, of the South Sydney Rabbitohs football club features in an interesting article which defines logo types... I won't let my bias as a Roosters fan prevent me from complimenting its design :) Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than ... Read full entry

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Rip my heart apart…

Posted by John Lampard on Wednesday, 9 April, 2008 to the design and art subset

Marisa Schmidt, a "couple therapist" has some super cool business cards which are bound to make her stand out from others in her field. Marriage counselling anyone? Via Advertising/Design Goodness.

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What is the fastest “0 to global” brand?

Posted by John Lampard on Tuesday, 4 March, 2008 to the comment subset

What is the fastest "0 to global" brand?. On the related topic of startups, Kottke reposts a question originally posed at What I Learned Today, "What is the fastest "0 to global" brand?" Google, MTV, and Lee Harvey Oswald, are among favourite contenders for the title among Kottke readers so far.

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