The Valentine’s heart is given a (long overdue) minimalist makeover, and that’s just the beginning…
Redesigning Valentine’s Day, everything from the hearts, to the roses, to the chocolates, to the expensive dinners, to Cupid. Everything we know about Valentine’s was due for a new approach.

Cool, custom made barcodes that resemble the products you sell or market.

Brand New make their best and worst identity and logo selections for 2009. It comes as a surprise to me though to learn that the new AOL logo wins their highest accolade.
Hold the rotten tomatoes. I agree, AOL is neither technically nor aesthetically the best logo or identity of the year. But no identity [...]

The complete collection of logos from British science fiction show Dr Who, from 1963 up to the most recent logo which has just been unveiled.

Beautifully packaged New York City Garbage by Justin Gignac… see the full gallery of his work here.

It may be possible to enter into a bartering arrangement with places such as your favourite cafe if you consider that the time you spend on their premises either waiting for your takeaway order, or sitting down and dining, is actually adding value to the cafe’s brand. After all, a business that is seen to [...]

The Australian government is spending A$20 million on creating a new Australian brand… well, where to begin such a task?
As New South Wales talk back radio man Leon Delaney says in his blog, it’s close to mission impossible. “Just what is the Australian national “identity”? How is it characterised? We have such a diverse [...]

Freshjive have decided to ditch their logo and also sell their products without a brand:
For over 20 years, Freshjive has been stocking skate shops and streetwear boutiques with their signature looks, often sporting one of the most recognizable logos of the 90’s. However, all of that is about to change as Freshjive embarks upon [...]

Ten of the least successful corporate name changes in recent times. It may be one thing for relatively new entities to go changing their names, but possibly not the best idea for institutions that are almost 400 years old, as was the case with the British Post Office:
In an effort to compete with mail companies [...]

Comparing the logos of Coca Cola and Pepsi from 1898 to 2008… draw your own conclusions.
Brands and agencies alike, believe that changing your message is the best way to spark interest from the consumer. When you have nothing interesting to say, change something.

Update: Armin Vit at Brand New has put together a more accurate graphic [...]