I didn't really want to mention the Sex and the City movie here (there's plenty of coverage elsewhere I'm sure...), but MySweetHeartTheFlirt insisted. After all, it's bad enough I'll have to see it... unless of course I can pull off a Houdini like escape beforehand. Anyway, aside from the girls, you'll also see approximately 70 brands, whether they be shops, cars, computers, or various (and many) other consumer products, ... Read full entry

Fun with brands - Jane's Brand-timeline Portrait An advertising account executive presents a typical Friday in her life by way of the logos of the various foods, software, computers, and various other products she uses or utilises. All that talk about brand perception got me thinking about how brands affect our daily lives. Have you ever thought about how many brands you use in a typical day? Well I did ... Read full entry

Business logo designs: Briefing a designer The view from the other side of the fence... and a reminder that good communication is an essential part of the design process. When enlisting the services of a graphic designer to create your logo, ensure that your brief is detailed with what you think your market wants and needs. It's critical to remember you need business logo designs your market will respond to, not ... Read full entry

Think Apple: It Boosts Creativity Looking at the Apple logo for just 30 milliseconds is more conducive to creative thinking than looking at the IBM logo for the same amount of time. You don't need to be a Mac owner to be a cutting-edge hipster. Turns out just thinking about Apple can make you more creative. That's according to researchers at Duke University and the University of Waterloo, who ... Read full entry

Surely the design brief to die for. "I would like you to create a logo for my website. Please look at the existing design and content to get a feel for it. Please feel free to create a logo you feel is appropriate." So, complete, total, 100 per cent, creative freedom. Too good to be true? Indeed... "I can only afford to pay you US$10 (ten) for this work. I don't think it ... Read full entry

Virtual vouchers make it safer to buy online: an interesting idea. Instead of using a credit card to transact online, consumers now have the option to buy vouchers, or a "VCard", instead, which works much the same way as buying pre-paid mobile phone credits. Andrew Woodward, director of communications at Visa International, said VCard vouchers were ideal for those who did not have ... Read full entry

From the advertising/design goodness blog. I like this logo redesign. At first it doesn't look all that different. The changes are, apart from dropping the star, fairly subtle. The devil is in the detail though... Pastels replace the bright colours. The inverted commas are gone. The font size is slightly larger. It looks more like one word now. It makes you think "toysrus" rather ... Read full entry