“Save Your Logo” is an international group that hopes to raise awareness of the plight of endangered species that also feature on many well known global brands and logos.
Cats, deer, monkeys, bats, birds… a variety of species can be found on many of the world’s most recognizable logos. Save Your Logo is a global [...]

Kylie Minogue has trumped the likes of Elle Macpherson, Dame Edna Everage, Nicole Kidman and even Shane Warne, to be named Australia’s most powerful brand.
“I think what makes Kylie number one is overall she appeals to a broad stream of people,” Mark Richardson from Talent Inc! told AAP. “Although she’s had ups and downs [...]

How’s this for a take on free downloadable music… a single – or even an album – has become like an enticement to buy tickets to see artists or bands perform live.
Thus, artists like Radiohead, Trent Reznor of Nine Inch Nails and Prince are all divorcing themselves from their traditional music labels and are, [...]

Comparing the logos of Coca Cola and Pepsi from 1898 to 2008… draw your own conclusions.
Brands and agencies alike, believe that changing your message is the best way to spark interest from the consumer. When you have nothing interesting to say, change something.

Update: Armin Vit at Brand New has put together a more accurate graphic [...]

A nice gallery of equally nicely designed old oil cans.

A lovely collection of coffee labels, just the tonic for a Monday morning.

Corporate brands need to carefully consider the use of “street art” marketing techniques, lest their efforts be considered overly commercial… or a joke.
I think my hesitation comes from being afraid of getting pulled into some more or less clever corporate street advertising campaign. The scepticism to look at it more deeply, but mainly to take [...]

Now lawyers are advising anyone who is no less than a D-List celebrity to register their name on Twitter for fear of being enveloped in domain name like cyber-squatting disputes that were replete during the years of the dot com boom.
Rather than see a replay of the domain names scam of the late 1990s and [...]

Devising a new name for a corporate entity, especially a big end of town enterprise, certainly is not a matter of taking a few suggestions from some staff and then putting the choices to a vote…
The first step was to interview key executives at the massive new entity, then known only by its code name [...]

A small number of corporate brand owners have expressed enthusiasm for the generic Top Level Domains (gTLDs) which will be available for registration early next year, but 70% of respondents to a recent Melbourne IT survey expressed concerns as to how they will be received by their customers.
“Some of our larger corporate clients with sophisticated [...]