Getting Design Approval: The Single Mockup Theory Too much choice can be a bad thing, writes Darren Hoyt, who argues presenting clients with one mockup, as opposed to two or three, is a far more efficient method, financially and time wise, of producing effective website solutions. Never having faced these kinds (or any kind) of design choices before, the client often takes the weakest elements of one mockup, suggests merging ... Read full entry
The Single Mockup Theory of website design
Posted by John Lampard on Wednesday, 28 May, 2008 to the comment subset
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