The famous contour shaped Coca-Cola bottle first appeared in 1915, with the shape being modelled on the look of two of the drink’s ingredients, coca leaves and kola nuts:
The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle [...]
What inspired the coke bottle shape? You may be surprised…
Posted by John Lampard on Tuesday, 24 November, 2009 to the design and art subset
It’s the real thing and branding consistency
Posted by John Lampard on Wednesday, 5 August, 2009 to the design and art subset
Comparing the logos of Coca Cola and Pepsi from 1898 to 2008… draw your own conclusions.
Brands and agencies alike, believe that changing your message is the best way to spark interest from the consumer. When you have nothing interesting to say, change something.
Update: Armin Vit at Brand New has put together a more accurate graphic [...]
New Coke formula
Posted by John Lampard on Wednesday, 23 April, 2008 to the comment subset
It’s been 23 years since Coca-Cola announced it was changing the formula of the classic soft-drink, and probably 22 years and 364 days since it rescinded the infamous decision.
Some people suggested the formula change was little more than a publicity stunt, an effort to reverse the then flagging fortunes of the company.
One way or [...]
