While it's of little use to the 700 Australian Starbucks employees who are looking for new jobs today, you'd think any coffee franchise would undertake some reasonably comprehensive market research before opening 84 cafes, some in fairly close proximity to each other, and in very quick succession, particularly in a country that enjoys an established coffee culture. Associate Professor Nick Wailes, a strategic management expert at the University of ... Read full entry
Sophisticated Australian coffee culture sinks Starbucks
Posted by John Lampard on Wednesday, 30 July, 2008 to the comment subset
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