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In times of crisis don’t listen to Seth Godin, eat cupcakes

Posted by John Lampard on Thursday, 2 October, 2008 to the comment subset

If Google Trends is anything to by, it seems we are more interested in "our impending inability to afford cupcakes" than share markets crashes or the meltdown of the global financial system. What you have remember though, is that in times of crisis and uncertainty people will, rightly or wrongly, turn to comfort food to see them through, hence the interest, as I see it, in cupcakes. Via Everything On ... Read full entry

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Pringles eats consumption tax for breakfast

Posted by John Lampard on Monday, 7 July, 2008 to the comment subset

Good news for a Monday morning, a time when my dependence on comfort food is usually higher than at any other time of the week: Pringles are no longer deemed a "potato crisp" and are therefore not subject to a consumption tax. Friday's judgement is likely to save manufacturer Procter & Gamble Co (P&G) millions of pounds and ensure its customers will not have to pay more for ... Read full entry

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Comfort food staves off thoughts of… death

Posted by John Lampard on Friday, 30 May, 2008 to the comment subset

It seems some people take to the cookie jar to sidetrack unpleasant thoughts of death. I thought when I took to the cookie jar it made for an excuse to defer a mundane task of some sort. To better understand the link between thoughts of mortality and the urge to consume, Naomi Mandel at Arizona State University, Tempe, and Dirk Smeesters at Erasmus University in Rotterdam, the Netherlands, asked 746 ... Read full entry

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