How to improve your web copy writing, by Erin Kissane. Web copy is still, for the most part, being written in much-less-than-ideal circumstances by people who aren't writers and don't have any time. That's a problem, but it's not one we're likely to solve in the next few years - particularly not with a recession forcing many people to do ever more with ever less.

Small business people and sole traders, how "you" is your business website or portfolio? Does your copy pass the cringe test (see below), and would your own website appeal to you based on its "clarity, intelligence and personality"? Getting more personality into your own website is not necessarily as hard at might sound. Try this experiment. Read your website aloud as if you were explaining to a friend what ... Read full entry

Greatest Copy Shot Ever Written, by Nick Padmore. While bloggers may have all manner of whiz bang ultra fangled technologies to play with, at the end of the day conceiving the message is just as important as conveying it. So, how good is your copy writing? The relevance of old-school advertising copy to web writers, developers, and designers is not always fully appreciated. But even on the web, we need great headlines ... Read full entry