The key ingredient in the success of a corporate blog is a bevy of groupies, or readers who are fanatical about your brand. The first few readers to your blog will invariably be your brand fanatics. These are the people who want to go out and source new information about your brand. These are the people who speak about your brand to all their friends and swear by your ... Read full entry
I have groupies, I will be a marketing success
Posted by John Lampard on Monday, 14 July, 2008 to the blogs subset
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