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10 tips for writing graphic design briefs

Posted by John Lampard on Tuesday, 22 April, 2008 to the design and art subset

10 tips for writing graphic design briefs by David Airey. All designers need to anonymously email this post to their clients. If it were me, I'd add particular emphasis to point number two: Understand that designers are not mind readers - that class is still under development. "That class is still under development"... that just might be asking for more trouble methinks :)

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Business logo designs: Briefing a designer

Posted by John Lampard on Tuesday, 8 April, 2008 to the design and art subset

Business logo designs: Briefing a designer The view from the other side of the fence... and a reminder that good communication is an essential part of the design process. When enlisting the services of a graphic designer to create your logo, ensure that your brief is detailed with what you think your market wants and needs. It's critical to remember you need business logo designs your market will respond to, not ... Read full entry

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Clients: Beware, and Be Clear!

Posted by John Lampard on Thursday, 6 March, 2008 to the comment subset

Clients: Beware, and Be Clear! Memo to clients seeking creative/design work; a few tips for composing creative briefs: You're probably standing in the doorway of your in-house designer or at the workplace of a design firm, and you're holding a post-it note saying something like: "Need website with shopping cart," or "Need complete business identity: Be creative!"

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