The mathematics of finding the love of your life based on the formula for winning a game show on TV: Without over complicating matters, mathematical analysis suggests that you should survey the scene for 37 per cent (1/e equals roughly 0.37) of the way through the period that you have set yourself to find a partner. Supposing that you start dating at the age of 16 and aim to ... Read full entry

Logólogos: there is a formula for creating logos and here are loads of examples of how well it works. The Wikipedia logo would be my favourite. :) Via Design Observer.

It's been 23 years since Coca-Cola announced it was changing the formula of the classic soft-drink, and probably 22 years and 364 days since it rescinded the infamous decision. Some people suggested the formula change was little more than a publicity stunt, an effort to reverse the then flagging fortunes of the company. One way or another though, Coca-Cola has extracted considerable marketing mileage out of the truths, and misconceptions, surrounding ... Read full entry