A list – said to be the genuine article – of the ingredients used to brew the original Coca-Cola, all of which are easy enough to obtain. Question though, would home-made Coke taste anything like the original formulation, or, come to that, remotely like what is on the shelves at the shop today?

## Instead of baking a cake this weekend I think I’ll brew Coca-Cola

#### Friday, 18 February, 2011

## Some get drenched, others simply waltz between the rain drops

#### Tuesday, 26 May, 2009

A dissection of the mathematics of running – as opposed to walking – towards shelter during rainfall, while trying to keep as dry as possible… one thing is certain, there is no escaping maths.

The problem with a solution like this, is that although it is designed to be exactly correct, it is far too complicated to be of much use – because it can’t easily be calculated. For a start, the shape of a human body is too complex, and all parts of it are in different states of motion when running. To get some answers the formal solution must be simplified by making some assumptions and approximations. Physicists do this all the time – it is called “cheating”.

## Game show hosts get more sex

#### Thursday, 16 October, 2008

The mathematics of finding the love of your life based on the formula for winning a game show on TV:

Without over complicating matters, mathematical analysis suggests that you should survey the scene for 37 per cent (1/e equals roughly 0.37) of the way through the period that you have set yourself to find a partner. Supposing that you start dating at the age of 16 and aim to find the best partner by the time you reach 60, this would take you to about the age of 32. Then you must choose the next partner who beats all the people you’ve dated up to that point. It’s not going to guarantee you success, but this strategy maximises your chances. Just be sure not to show the formula to your new spouse: it never looks good to be too calculating when it comes to love.

Hmm, yes. I think pot-luck is your best bet in this regards.

## Logos: the sum of their parts

#### Friday, 23 May, 2008

Logólogos: there is a formula for creating logos and here are loads of examples of how well it works.

The Wikipedia logo would be my favourite. :)

Via Design Observer.

## New Coke formula

#### Wednesday, 23 April, 2008

It’s been 23 years since Coca-Cola announced it was changing the formula of the classic soft-drink, and probably 22 years and 364 days since it rescinded the infamous decision.

Some people suggested the formula change was little more than a publicity stunt, an effort to reverse the then flagging fortunes of the company.

One way or another though, Coca-Cola has extracted considerable marketing mileage out of the truths, and misconceptions, surrounding the drink’s formula.

A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process.

Even if, say, half a dozen company executives have varying degrees of knowledge of the formula, surely such a proposition would present all sorts of problems given Coke’s worldwide production?

It does until one learns about Coca-Cola’s franchised production model, whereby a “syrup concentrate” is produced in one location, then exported globally. Or so we are told.

The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and then carbonate it before filling it into cans and bottles.