Some get drenched, others simply waltz between the rain drops

Posted by John Lampard on Tuesday, 26 May, 2009 to the comment subset

A dissection of the mathematics of running – as opposed to walking – towards shelter during rainfall, while trying to keep as dry as possible… one thing is certain, there is no escaping maths.
The problem with a solution like this, is that although it is designed to be exactly correct, it is far too complicated [...]

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Game show hosts get more sex

Posted by John Lampard on Thursday, 16 October, 2008 to the comment subset

The mathematics of finding the love of your life based on the formula for winning a game show on TV:
Without over complicating matters, mathematical analysis suggests that you should survey the scene for 37 per cent (1/e equals roughly 0.37) of the way through the period that you have set yourself to find a partner. [...]

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Logos: the sum of their parts

Posted by John Lampard on Friday, 23 May, 2008 to the design and art subset

Logólogos: there is a formula for creating logos and here are loads of examples of how well it works.
The Wikipedia logo would be my favourite. :)
Via Design Observer.

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New Coke formula

Posted by John Lampard on Wednesday, 23 April, 2008 to the comment subset

It’s been 23 years since Coca-Cola announced it was changing the formula of the classic soft-drink, and probably 22 years and 364 days since it rescinded the infamous decision.
Some people suggested the formula change was little more than a publicity stunt, an effort to reverse the then flagging fortunes of the company.
One way or [...]

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