Gavin Heaton and Drew McLellan unveil The Age of Conversation 2: Why Don’t They Get It?:
It brings together the written thoughts on the role of conversation in marketing today from 237 marketing professionals from 15 countries. And, as one of the few people who have read all the contributions, I can (without bias of course) [...]
The Age of Conversation 2: Why Don’t They Get It?
Posted by John Lampard on Friday, 31 October, 2008 to the comment subset
The Age of Conversation – Social Bum Rush
Posted by John Lampard on Saturday, 29 March, 2008 to the comment subset
The Age of Conversation.
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page – 400 words – on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative [...]
The Real Age of Conversation Bum Rush: March 29th
Posted by John Lampard on Thursday, 6 March, 2008 to the events subset
The Real Age of Conversation Bum Rush: March 29th
It’s social “bum rush” time!
Chris Wilson is proposing a concerted push to boost sales of Gavin Heaton and Drew McLellan’s book, “The Age of Conversation”, on 29 March 2008.
With all sale proceeds being donated to charity, the AOC bum rush will make for an interesting [...]
