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If you are the websites you visit, then I’m… “confused”

Posted by John Lampard on Tuesday, 12 August, 2008 to the comment subset

On the remote off-chance you hold any doubts as to your gender, this little script, after analysing your website browsing history, will make the call for you. One of the things that I always wanted to do but never got around to was to analyze a user's browsing history to estimate age and gender. Of course the idea is definitely not new, in fact Xerox (of all companies??) ... Read full entry

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And soon even billboards will be watching you…

Posted by John Lampard on Wednesday, 2 July, 2008 to the technology subset

The future of advertising by Maki at Dosh Dosh, includes billboards that will photograph people who look the ads they feature, and even display ads based on the perceived gender and demographics of a viewer. A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people ... Read full entry

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