Generation Y (those aged about 13 to 28) are more interested in entertainment and technology than suburbia and mortgages, says Dion Appel of Melbourne based Lifelounge Urban Market Research, whose research shows the Ys would rather pursue a hedonistic lifestyle as opposed to "settling down". "We came out with a figure of $A48 billion per year being spent on hedonistic pursuits." Appel says youth consumption is focused around ... Read full entry

Graduates ‘sms’ in job l3tt3rs It could be I was wrong to defend Generation Y against allegations of being a bunch of slackers, if a recent SMH report, stating university graduates are using text-messaging-like language and grammar in cover letters for job applications, is anything to go by. Annabelle Puddy, the national head of recruiting for Accenture, said it was a particular problem among students who ... Read full entry

Generation Y are unmotivated slackers Apparently this is the case in Britain, or so we are told. A survey last October by the recruitment website CareerBuilder.com found employers complaining they often did not take orders well, expected to be paid more, demanded to be promoted within a year of joining and on top of all this expected to be allowed to work flexibly. Is this really so though? The part of Sydney ... Read full entry