One of Australia's largest retail banks, NAB has taken to leaving spam comments on blogs as part of a targeted promotion for a new product, according to an article published at Crikey today. The bank apparently thought they'd "give it a try" as "blogs are a public forum", and believed that blog moderators would delete any comments they felt were inappropriate. Another way of saying they didn't contact ... Read full entry

A few days ago I mentioned how I had been trying out a little bit of guerrilla marketing, as mentioned at ProBlogger. As Darren says, guerrilla marketing "campaigns" may not result in great floods of traffic, but it can be fun having a bit of a dabble nonetheless. For my part mounting such a "campaign" required very little "real" work, just a redeployment of some existing resources, and taking ... Read full entry

Darren has just unveiled a brand new redesign of Problogger.net! Very nice, and if the web designer in me may say so, definitely head and shoulders above the last version visually! That's not actually the reason I mention Problogger though, but rather an article about guerrilla marketing that Darren wrote the other week. I've been working up a very disassociated spin on the concept, and am looking forward to telling you ... Read full entry