One of Australia’s largest retail banks, NAB has taken to leaving spam comments on blogs as part of a targeted promotion for a new product, according to an article published at Crikey today.
The bank apparently thought they’d “give it a try” as “blogs are a public forum”, and believed that blog moderators would delete any [...]
Guerrilla marketing NAB style: let’s spam blogs
Posted by John Lampard on Tuesday, 17 June, 2008 to the comment subset
Inline
Posted by John Lampard on Thursday, 16 August, 2007 to the blogs subset
A few days ago I mentioned how I had been trying out a little bit of guerrilla marketing, as mentioned at ProBlogger.
As Darren says, guerrilla marketing “campaigns” may not result in great floods of traffic, but it can be fun having a bit of a dabble nonetheless.
For my part mounting such a “campaign” required very [...]
IManIM!
Posted by John Lampard on Friday, 10 August, 2007 to the blogs subset
Darren has just unveiled a brand new redesign of Problogger.net!
Very nice, and if the web designer in me may say so, definitely head and shoulders above the last version visually!
That’s not actually the reason I mention Problogger though, but rather an article about guerrilla marketing that Darren wrote the other week.
I’ve been working up a [...]
