Generation Y (those aged about 13 to 28) are more interested in entertainment and technology than suburbia and mortgages, says Dion Appel of Melbourne based Lifelounge Urban Market Research, whose research shows the Ys would rather pursue a hedonistic lifestyle as opposed to "settling down". "We came out with a figure of $A48 billion per year being spent on hedonistic pursuits." Appel says youth consumption is focused around ... Read full entry
Y get a mortgage when you can live like a hedonist?
Posted by John Lampard on Tuesday, 1 July, 2008 to the comment subset
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