From logos to... cars, 50 before and after redesign examples. Different, yet still much the same. And I wouldn't mind one of the new Ford Fiestas either. A redesign can be worth its weight in gold if you get it right. There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and ... Read full entry

Sydney graphic designer Chris Doyle has published a personal identity style guide. Very cool. Now why didn't I think of something like this? Sydney-based designer Chris Doyle has obviously done too many large identity projects recently - he decided to create a set of guidelines for himself as he began wondering "how my personal identity would be documented if it were considered in graphic design terms".

Bikie gang Hells Angels, Apple computers, and the Star Wars movies, top the list of Australia's 20 most recognisable and comprehended brands, while a number of other prominent identities such as Facebook and World of Warcraft failed to make the cut. No.1 on the list is bikie gang the Hells Angels, described by Mr Hammond as a tribe that takes belonging very seriously. "One person put it this way: ... Read full entry

An interesting Wired article by Bruce Schneier which suggests we gradually losing control of our own identities. We are no longer judged or assessed as people, but rather by the quality, or otherwise, of our so-called personal data. When applying for a bank loan for instance, is our suitability for such an obligation determined by our personal integrity, or by the masses of stored data that has been collected during ... Read full entry

Fantastic collection of well designed business cards. Very inspirational. :)

Press releases: spin and propaganda An interesting write up by Gerry Mcgovern questioning the wisdom of placing your own press releases on your website. Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media. The Web is where we go because we don't believe the hype, because we don't like being spun. The Web is the ... Read full entry

Logo Design Basics: The Five Types of Marks The logo, or emblem, of the South Sydney Rabbitohs football club features in an interesting article which defines logo types... I won't let my bias as a Roosters fan prevent me from complimenting its design :) Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than ... Read full entry

Marisa Schmidt, a "couple therapist" has some super cool business cards which are bound to make her stand out from others in her field. Marriage counselling anyone? Via Advertising/Design Goodness.

The Evolution of Tech Companies' Logos Quite an eye-opening look at how the logos of various well-known Tech companies have changed over time. The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded ... Read full entry

A Chat with the Designer of the Google Logo. Ruth Kedar, designer of what must now be one of the most recognisable logos in the world, possibly rivalling the likes of Coca Cola, Shell, and Ford, speaks about creating Google's logo. Google wanted to create a unique logo that would clearly differentiate them from the other search players at the time (Yahoo, Excite, HotBot, LookSmart and Lycos), as well as embody ... Read full entry