IKEA style assembly instructions for Stonehenge… I think someone knows something that we don’t though.
Friday, 16 March, 2012
Monday, 3 October, 2011
The satisfaction derived from assembling items of kitset furniture, such as IKEA products, which often requires some sort of construction before use, has been given a name… “the IKEA Effect”.
This suggests that by asking consumers to do a little legwork, you can increase their belief in the value of the product they have created, even if it would have been better constructed by professionals. Perhaps the best-known application of this principle is the theory’s namesake, Swedish furniture manufacturer IKEA. IKEA furniture is sold in boxes, with sometimes a great deal of assembly required.
Friday, 16 September, 2011
With fewer people buying paper books what’s to become of bookcases? In a bid to move with the times their manufacturers are now designing them to be used for the display of ornaments and other such objects.
Next month IKEA will introduce a new, deeper version of its ubiquitous “BILLY” bookcase. The flat-pack furniture giant is already promoting glass doors for its bookshelves. The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome – anything, that is, except books that are actually read.
Tuesday, 3 May, 2011
I’ve seen one or two apartments, usually living spaces that people (hope they’re not reading this) have set up from scratch, that closely resemble IKEA showrooms by way of their fixtures and furnishings, but how feasible would living in an actual IKEA store be?
Monday, 31 January, 2011
Alan Penn, a scientist at the Virtual Reality Centre for the Built Environment, part of the University College London, claims to have to uncovered the strategy used by superstore retail chain IKEA to entice its customers to buy more items than they originally intended to… a situation that is probably familiar to many of us:
Using a strategy employed by out-of-town retail parks – “trapping” the customers in store for as long as they can – IKEA places as many distractions as possible between the customer and the item they may have come for. The path is “effectively their catalog in physical form” says Penn. “You’re directed through their marketplace area where a staggering amount of purchases are impulse buys, things like light bulbs or a cheap casserole that you weren’t planning on getting … Because the layout is so confusing you know you won’t be able to go back and get it later, so you pop it in your [cart] as you go past.”
I’m not sure I’d call IKEA’s floor layouts confusing, but there’s no denying they’re trying to put as much merchandise in front of their customers as possible. I’ve always come home with a few extra items after a trip to IKEA, but given such jaunts are three to four years apart, I can’t really say it bothers me greatly.
Thursday, 25 November, 2010
I thought I might a install Large Hadron Collider in my lounge-room this weekend – you know, and see if I can solve a few physics problems – good thing I have some detailed instructions to help in assembling the device.
Friday, 1 October, 2010
A new cookbook published by IKEA, “Homemade is Best” (Hembakat är Bäst), is perhaps destined to be more notable for its photos of the ingredients required for each recipe, rather than the recipes themselves.