Just when I was eagerly anticipating the third of the Bill Gates and Jerry Seinfeld TV ads, word has it Microsoft has decided to can the undoubtedly well received series. I have no choice but to buy a MacBook now... Microsoft's version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is - ... Read full entry

I have to say my reaction to the Bill Gates and Jerry Seinfeld series of Microsoft TV ads has also been along the lines of "I don't get it", but see now the real plot and intentions... The less than cogent ads are in fact part of an effort to re-frame the discussion about Microsoft. That actually works for me, because there's no way those ads would, for example, ... Read full entry