Fun with brands - Jane's Brand-timeline Portrait An advertising account executive presents a typical Friday in her life by way of the logos of the various foods, software, computers, and various other products she uses or utilises. All that talk about brand perception got me thinking about how brands affect our daily lives. Have you ever thought about how many brands you use in a typical day? Well I did ... Read full entry

Logólogos: there is a formula for creating logos and here are loads of examples of how well it works. The Wikipedia logo would be my favourite. :) Via Design Observer.

Logo Design Basics: The Five Types of Marks The logo, or emblem, of the South Sydney Rabbitohs football club features in an interesting article which defines logo types... I won't let my bias as a Roosters fan prevent me from complimenting its design :) Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than ... Read full entry

Apple to New York City: Bite Me First it was Apple fighting with the Beatles over the use of the popular fruit, now New York City is looking for a slice of the... apple. Apple computers fears New York's new GreeNYC logo will cause "consumer confusion". It is a claim that is refuted by the city however. "The city believes that Apple's claims have no merit and that no ... Read full entry

Business logo designs: Briefing a designer The view from the other side of the fence... and a reminder that good communication is an essential part of the design process. When enlisting the services of a graphic designer to create your logo, ensure that your brief is detailed with what you think your market wants and needs. It's critical to remember you need business logo designs your market will respond to, not ... Read full entry

Think Apple: It Boosts Creativity Looking at the Apple logo for just 30 milliseconds is more conducive to creative thinking than looking at the IBM logo for the same amount of time. You don't need to be a Mac owner to be a cutting-edge hipster. Turns out just thinking about Apple can make you more creative. That's according to researchers at Duke University and the University of Waterloo, who ... Read full entry

"10 trends that will define logo design in 2008". 2008 will be massive for logos, with styles ranging from New Rainbow / Color Scale, Sci-Fi Fonts, and Leaves, all the way through to Organic 3D, of which the Silverlight logo is a prime example: You're seeing the Silverlight logo for the first time. Your eyes are trying to absorb every feature and then-you suddenly react. What's your first reaction? A ... Read full entry

The Evolution of Tech Companies' Logos Quite an eye-opening look at how the logos of various well-known Tech companies have changed over time. The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded ... Read full entry

Surely the design brief to die for. "I would like you to create a logo for my website. Please look at the existing design and content to get a feel for it. Please feel free to create a logo you feel is appropriate." So, complete, total, 100 per cent, creative freedom. Too good to be true? Indeed... "I can only afford to pay you US$10 (ten) for this work. I don't think it ... Read full entry

Logo Design Love launches. I'm a logo appreciator so expect to see references from Logo Design Love, "a website devoted to logos", and the newest venture of David Airey, featured here from time to time. I've had the logo design love since back in my teens, when I began learning about the craft, and Logo Design Love is used to document the issues and designs I feel are important.