What makes some ideas stick, or work, (such as YouTube, Facebook, or even urban legends) while other, sometimes quite similar variations, fail to see the light of day? To succeed ideas need a couple of standard ingredients, including the element of surprise, concrete imagery, and must somehow be emotive, writes Kristen Le Mesurier. A few years ago, two brothers - one a university professor at Stanford and one a corporate education ... Read full entry
The big disassociated idea, bigger than the Beatles it’ll be…
Posted by John Lampard on Friday, 13 June, 2008 to the comment subset
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