Some very clever examples of "installation", or on-sight, advertising as devised by marketing students. Via Kottke.
Advertising on a student budget
Posted by John Lampard on Tuesday, 7 October, 2008 to the comment subset
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Hells Angels beat Facebook into Australian brands Top 20
Posted by John Lampard on Wednesday, 17 September, 2008 to the comment subset
Bikie gang Hells Angels, Apple computers, and the Star Wars movies, top the list of Australia's 20 most recognisable and comprehended brands, while a number of other prominent identities such as Facebook and World of Warcraft failed to make the cut. No.1 on the list is bikie gang the Hells Angels, described by Mr Hammond as a tribe that takes belonging very seriously. "One person put it this way: ... Read full entry
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Something old, something yellow, a 110 business card
Posted by John Lampard on Friday, 5 September, 2008 to the design and art subset
Alister Cameron is asking people to dig up the oldest business card they can lay their hands on, and post a photo of it. The oldest example I could find is this card from my web design days in 2000 - during the dot-com boom - when I was working for (the sadly now defunct) Sydney design studio, 110 ... Read full entry
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amandachapel: social media de-vangelist
Posted by John Lampard on Friday, 29 August, 2008 to the comment subset
Twitter resident social media commentator amandachapel speaks about her social media de-vangelism mission with Tom Cunniff. Social media is the widely-celebrated fad that has elevated idle chitchat to quasi religion. It is the abandonment of commonsense business that was once ruled by presentation and meritocracy. It is a stage for a cult of amateurs empowered to act out Lord of the Flies. It is the great Cluetrain ... Read full entry
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The Most Influential Australian Bloggers
Posted by John Lampard on Wednesday, 20 August, 2008 to the comment subset
Laurel Papworth has extracted the names of Australian bloggers from the latest AdAge Power150 index, which ranks the world's top media and marketing blogs, to form a list of influential Australian bloggers. A few points of interest... BannerBlog, which I profiled at OnVoiceOver a while back, is number two on the Australian list, and Duncan Macleod's Duncan's TV Ad Land, also near the top of ... Read full entry
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A personal question about your website
Posted by John Lampard on Wednesday, 16 July, 2008 to the comment subset
Small business people and sole traders, how "you" is your business website or portfolio? Does your copy pass the cringe test (see below), and would your own website appeal to you based on its "clarity, intelligence and personality"? Getting more personality into your own website is not necessarily as hard at might sound. Try this experiment. Read your website aloud as if you were explaining to a friend what ... Read full entry
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I have groupies, I will be a marketing success
Posted by John Lampard on Monday, 14 July, 2008 to the blogs subset
The key ingredient in the success of a corporate blog is a bevy of groupies, or readers who are fanatical about your brand. The first few readers to your blog will invariably be your brand fanatics. These are the people who want to go out and source new information about your brand. These are the people who speak about your brand to all their friends and swear by your ... Read full entry
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Don’t design new business cards until you’ve seen these…
Posted by John Lampard on Thursday, 3 July, 2008 to the design and art subset
Fantastic collection of well designed business cards. Very inspirational. :)
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And soon even billboards will be watching you…
Posted by John Lampard on Wednesday, 2 July, 2008 to the technology subset
The future of advertising by Maki at Dosh Dosh, includes billboards that will photograph people who look the ads they feature, and even display ads based on the perceived gender and demographics of a viewer. A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people ... Read full entry
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Top 50 Australian Marketing Pioneer Blogs
Posted by John Lampard on Monday, 9 June, 2008 to the blogs subset
Julian Cole launches an index of the Top 50 Australian Marketing Pioneer Blogs, with a long time favourite of mine BannerBlog at number one. The list will be updated quarterly. I realised after nearly 2 years of blogging, I really didn't have any idea of who was blogging around the topic of Marketing in Australia. I decided to make this list in order to shed light on the Australian ... Read full entry
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