You no longer need use rectangular barcodes on your products

Posted by John Lampard on Thursday, 11 February, 2010 to the design and art subset

Cool, custom made barcodes that resemble the products you sell or market.

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Boost your readership by awe-inspiring your readers

Posted by John Lampard on Thursday, 11 February, 2010 to the comment subset

A study of New York Times article reading patterns has found readers tend to share items that are generally positive, emotional, intellectually challenging, or of a scientific nature, with their friends, a finding that somewhat refutes the notion people are mainly interested in stories of scandal or gossip.
“Science kept doing better than we expected,” [...]

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The best and worst new and redesigned logos of the year

Posted by John Lampard on Wednesday, 23 December, 2009 to the design and art subset

Brand New make their best and worst identity and logo selections for 2009. It comes as a surprise to me though to learn that the new AOL logo wins their highest accolade.
Hold the rotten tomatoes. I agree, AOL is neither technically nor aesthetically the best logo or identity of the year. But no identity [...]

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Stars in my soup, designing the perfect restaurant menu

Posted by John Lampard on Tuesday, 15 December, 2009 to the design and art subset

The layout and design of restaurant and cafe menus, including the use of typography, can greatly influence diners when it comes to selecting what to order, according to US author William Poundstone.
Puzzles, anchors, stars, and plowhorses; those are a few of the terms consultants now use when assembling a menu (which is as much [...]

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The less you say the more people will hear

Posted by John Lampard on Monday, 7 December, 2009 to the design and art subset

A nice collection of minimally designed advertising posters.
Definitely a case of – dare I use the cliche – less is more.

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Book launch: Futuretainment by Mike Walsh, CBD Hotel, Sydney

Posted by John Lampard on Wednesday, 2 December, 2009 to the trends subset

Last night Mike Walsh launched his new book Futuretainment – which looks at the future of media and marketing – at the CBD Hotel in Sydney. He spoke with technology journalist Brad Howarth, and offered a few of his insights into advertising and marketing, particularly in Asia, together with a couple of trend predictions for [...]

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The elBulli dining experience: imperfection becomes perfection

Posted by John Lampard on Friday, 27 November, 2009 to the comment subset

MBA students give Spanish restaurant “elBulli” the once-over and find it wanting… the same elBulli that only opens for six months of the year, and from a total of two million requests, grants reservations to just 8000 diners annually.
There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià [...]

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Poster ads from the iron curtain era of design

Posted by John Lampard on Thursday, 12 November, 2009 to the design and art subset

A great collection of Soviet era advertising posters.

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Charitable overheads are worth the expense

Posted by John Lampard on Tuesday, 27 October, 2009 to the comment subset

While I prefer to make one-off donations to a charity or two each year directly, the pay-by-the-month option, usually offered by marketing company representatives on busy streets or in shopping centres, is booming.
While I knew the marketing reps took some sort of cut for their efforts, I didn’t realise they stood to gain almost [...]

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There must be 25 ways to advertise your product

Posted by John Lampard on Thursday, 8 October, 2009 to the trends subset

Advances in technology and the advent of the web and social media have greatly expanded the number of channels available to businesses to market and promote themselves since the 1980s.

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