Coffee wars: Starbucks v McDonald's. While some consider Starbucks coffee "fast food coffee", or worse still, the "McDonald's of coffee", it seems somewhat ironic that McDonald's, as in the hamburger "restaurant", is now shaping up as the next competitive threat to Starbucks. Adding to Starbucks' woes, and further emphasising its similarity with McDonald's, the burger chain is about to launch a direct attack of its own. This year McDonald's plans to ... Read full entry

5 vital logo design tips. Australian designer Jacob Cass writes at David Airey. Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark - it reflects a business's commercial brand through the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for ... Read full entry