A Firefox plugin, Add-Art, could just be the counter balance to advertising, targeted or otherwise, that art lovers especially are looking for. Addart will work with the Adblockplus. While Adblockplus replaces each advert with a less annoying blank space, Addart will connect to an online database of artworks and dump them in the space. The picture database will be updated every two weeks and include the work ... Read full entry

British Telecom, or BT, will soon begin tracking its customer's web surfing habits to better enable the ISP to serve targeted advertising, presumably in the same fashion as Facebook. Improving targeting is the perennial obsession of the advertising sector, in line with the often-quoted saw: "I know half my advertising budget is wasted, I just don't know which half". The internet, where it is possible to ... Read full entry

Web Ad Revenue Tops $21B in 2007 Yet the rate of online advertising revenue growth was slower than during 2005 and 2006. Analysts have said the growth rate was bound to slow as the Internet commands a larger share of the advertising pie, taking dollars away from traditional media like newspapers. By most accounts, the Internet still represents less than 10 percent of all U.S. ad spending, meaning there's room for ... Read full entry