Today is the big day, Apple is supposed to finally reveal whatever it is they are keeping up their sleeve. Whether it be an iSlate, an iTablet, or an iCanvas, Derek Powazek hopes the device will serve to meld print and online content.
Every content website I’ve ever worked on has proclaimed the death of print, but the truth is, they’ve all been secretly jealous of old media. Why? Consumers pay for print. Advertisers pay more for print. Print, for all its ink stains and dead trees still makes money. Meanwhile, every print organization I’ve ever worked with has been head-to-toe freaked about the web. The web is the hot, new thing that all the kids are excited about.
Understanding the way people read content online is the key to writing material is more likely to be understood by your readers.
If you’ve been publishing online for even a small amount of time, you’ve seen someone leave a comment that clearly demonstrates they didn’t read or understand the content. Even more painful is when someone writes a responsive post that clearly misses the entire point of the original article.
Now who here can relate to that? Writing for an online audience is indeed an under-appreciated art form.
The BBC’s iPlayer online video streaming service, which allows viewers to watch live TV shows plus selected older broadcasts, is at the centre of a dispute between the BBC, and British broadband providers, who are complaining that the popularity of the service is placing a strain on their networks.
As a result they are demanding the BBC pay some of the costs associated with transmitting the video shows online. An outcome in favour of the ISPs though could set a precedent in regards to who ultimately pays for the supply of online content.
“What we are asking for is not unreasonable,” said Jody Haskayne, a spokeswoman for Tiscali UK, a broadband operator with 1.9 million customers. Noting that the BBC pays to have its programs delivered over the air and on cable, she said, “there is a precedent for payment.” The BBC has balked at paying broadband operators. But the debate over the iPlayer reflects a broader change in the relationship between Internet operators and content providers, a bond that has nurtured the growth of the Internet over the past 20 years.