I have to say my reaction to the Bill Gates and Jerry Seinfeld series of Microsoft TV ads has also been along the lines of "I don't get it", but see now the real plot and intentions... The less than cogent ads are in fact part of an effort to re-frame the discussion about Microsoft. That actually works for me, because there's no way those ads would, for example, ... Read full entry
Gates and Seinfeld are “persona-building”
Posted by John Lampard on Monday, 15 September, 2008 to the comment subset
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