What makes some ideas stick, or work, (such as YouTube, Facebook, or even urban legends) while other, sometimes quite similar variations, fail to see the light of day? To succeed ideas need a couple of standard ingredients, including the element of surprise, concrete imagery, and must somehow be emotive, writes Kristen Le Mesurier. A few years ago, two brothers - one a university professor at Stanford and one a corporate education ... Read full entry

Why I've ditched the to do list The arrival of a baby, together with the unpredictable and unexacting demands that go with the territory, has brought about a re-evaluation of existing time management practices for Flying Solo editor, Sam Leader. Now, when baby's asleep and something needs doing, I'm prone to just do it. Instead of thinking "This room needs a vacuum" I'll get the vacuum cleaner out and ... Read full entry

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