The less you say the more people will hear

Posted by John Lampard on Monday, 7 December, 2009 to the design and art subset

A nice collection of minimally designed advertising posters.
Definitely a case of – dare I use the cliche – less is more.

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There must be 25 ways to advertise your product

Posted by John Lampard on Thursday, 8 October, 2009 to the trends subset

Advances in technology and the advent of the web and social media have greatly expanded the number of channels available to businesses to market and promote themselves since the 1980s.

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There’s no such thing as 100% free downloadable music anyway

Posted by John Lampard on Thursday, 27 August, 2009 to the music subset

How’s this for a take on free downloadable music… a single – or even an album – has become like an enticement to buy tickets to see artists or bands perform live.
Thus, artists like Radiohead, Trent Reznor of Nine Inch Nails and Prince are all divorcing themselves from their traditional music labels and are, [...]

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My promotion brought out the maximum incompetence in me

Posted by John Lampard on Tuesday, 14 July, 2009 to the comment subset

Mapped out career paths in large companies may be all well and good for the individuals concerned, but if these people are transferred into areas requiring skills that are beyond their core competencies – something that is referred to as the “Peter Principle” – the outcome may not be so desirable…
The problem is that common [...]

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Green Day guerilla marketing: defacing Newtown with murals

Posted by John Lampard on Tuesday, 23 June, 2009 to the music subset

US rock band Green Day’s efforts to promote their new album, 21st Century Breakdown, have been causing a stir in the Sydney suburb of Newtown, where locals have taken exception to the “commercial” nature of murals and stencils publicising the new release.
Critics say the murals, which appeared in inner-city suburbs including Newtown and Surry Hills, [...]

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The secret of my success, walking around with my resignation

Posted by John Lampard on Thursday, 28 May, 2009 to the comment subset

Your mileage may vary, but Nicholas Lezard found that simply looking busy at work brought promotional opportunities his way.
I discovered that the way to survive in a large company was: a) to have an office with a lockable door and b) to make sure that when outside the office, en route to canteen, pub, or [...]

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Cut size business cards for a cut size economy

Posted by John Lampard on Monday, 18 May, 2009 to the design and art subset

Leonardo Borges’ reduced size business cards for recessionary times.

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Let your employees be your marketers by way of social media

Posted by John Lampard on Tuesday, 21 April, 2009 to the comment subset

Australian telecommunications company Telstra has publicly released employee guidelines for the use of social media and social networks, and rather than adopt a say nothing whatsoever stance, have recognised their workforce can be an integral part of the company’s marketing and promotional strategy.
At the other end of the continuum, we could be highly prescriptive, discouraging [...]

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Australian rave posters and artwork from the early 90’s

Posted by John Lampard on Thursday, 19 March, 2009 to the design and art subset

If you were into the Australian rave scene in the early 1990’s it’s time to re-live those glory days.
inthemix have dug up artworks and posters from the era (well, the early 90’s sound like ancient history now) and posted them online for your viewing pleasure in two galleries, part one and part two.
Go hard [...]

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Photo: the power of t-shirt advertising

Posted by John Lampard on Monday, 19 January, 2009 to the snap shots subset

Get the t-shirt (tank top in this case), get the poster.

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