Why is 1 the first number on the telephone keypad?

Posted by John Lampard on Thursday, 11 December, 2008 to the design and art subset

I doubt it is something that anyone has ever given any thought to, how the configuration of numbers on push-button phones was arrived at.
Surprisingly the answer involves focus groups and user testing, a level of customer consultation that is surely unheard of when referring to Telecommunication companies today…
The focus groups were tested on keying [...]

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