The key ingredient in the success of a corporate blog is a bevy of groupies, or readers who are fanatical about your brand. The first few readers to your blog will invariably be your brand fanatics. These are the people who want to go out and source new information about your brand. These are the people who speak about your brand to all their friends and swear by your ... Read full entry

It's already time to add to the list of ways to make it big online that I posted last Friday, and, at the risk of overstating the obvious, here's the latest suggestion: Friends. Keep many friends, or a posse of regular readers about you online, and the good times are sure to roll. An example of how a ton of buddies, or at least subscribers to your ... Read full entry