If your website attracts 10,000 unique visits daily, but only 10 return visitors, then you are not doing as well as the site that attracts 250 unique visitors, but of those, sees 125 return visitors each day. The money, as it were, is in those return visitors. That's according to usability guru Jakob Nielsen. Given growing bounce rates, we must stop using "unique visitors" as a metric for site ... Read full entry
Return visitors, not unique visitors, the success metric
Posted by John Lampard on Thursday, 3 July, 2008 to the comment subset
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