Web heads better at turning profits online than print editors

Posted by John Lampard on Thursday, 11 March, 2010 to the comment subset

The web version of a print magazine is more likely to make money if it is managed by a web editor rather than being left in the hands of the publication’s editor-in-chief, according to a recent survey.
From among the magazine websites that do not make a profit, the survey found that it was nearly [...]

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How exactly does illegal file sharing effect recording artists?

Posted by John Lampard on Tuesday, 17 November, 2009 to the music subset

This is the graph the record industry doesn’t want you to see.
What is the impact of illegal file sharing on the revenue received by musicians? In terms of recording revenue, very little. In terms of live performance proceeds, there has been a significant increase. The record companies – while their cut is down – [...]

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Charitable overheads are worth the expense

Posted by John Lampard on Tuesday, 27 October, 2009 to the comment subset

While I prefer to make one-off donations to a charity or two each year directly, the pay-by-the-month option, usually offered by marketing company representatives on busy streets or in shopping centres, is booming.
While I knew the marketing reps took some sort of cut for their efforts, I didn’t realise they stood to gain almost [...]

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Specialist bloggers could help newspapers reinvent themselves

Posted by John Lampard on Thursday, 1 October, 2009 to the trends subset

A four step recipe newspapers may be able to use to reinvent themselves, which includes utilising the services of an array of bloggers – as freelance writers – to provide content and opinion.
Find the best bloggers in the city, court them and recruit them into a partnership. Create a full view of [...]

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Meryl Streep will make your sales and revenue jump jump

Posted by John Lampard on Thursday, 20 August, 2009 to the movies subset

Not only have many of Meryl Streep’s films had a good run at the box-office, they have also provided a marketing boost for the locations, fashions, or music, that are part of the production.
After the star uncharacteristically sang and danced – in dungarees, what’s more – in last year’s Abba musical Mamma Mia!, the [...]

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There’s no money to be made online anymore

Posted by John Lampard on Monday, 20 July, 2009 to the comment subset

There seems to be some logic to the proposition… after all if the likes of Microsoft, Google, Facebook, and Twitter haven’t figured it out yet, when will they?
Microsoft has spent billions on Internet strategy without a dime of profit. And even Google can’t seem to find any other business model other than the one [...]

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Before this class continues here’s a message from our sponsor

Posted by John Lampard on Wednesday, 15 July, 2009 to the comment subset

Is a funding model in use at some US universities, whereby corporations sponsor classes or entire courses, a sign of things to come at other – cash strapped – tertiary institutions?
The City College of San Francisco is considering selling the naming rights to nearly 800 endangered classes. The 105,000-student institution gets most of its funding [...]

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Introducing disassociated.com appearance fees

Posted by John Lampard on Wednesday, 1 April, 2009 to the disassociated subset

As I have no desire to turn disassociated.com into another of those garish online billboards masquerading as a website, and degrading your viewing experience in the process, I have decide to implement a new revenue generation strategy.
Accordingly as of today, Wednesday, 1 April 2009, I will now be charging an appearance fee for each event [...]

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The Media Misery Index doesn’t make for hopeful headlines

Posted by John Lampard on Tuesday, 10 March, 2009 to the comment subset

The Media Misery Index: a summary of US newspaper circulation, revenue, and staff numbers and figures from about the last ten years.
If you doubted the landscape was changing this will certainly put you in the picture.

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To increase your bar’s revenue turn the music up

Posted by John Lampard on Thursday, 18 September, 2008 to the comment subset

Why is the music in many bars so loud that you can’t hear what the person next to you is saying? Because you go to bars to drink not talk, of course.
Because everyone is shouting, the bar becomes even noisier and soon people start to give up trying to communicate and focus on their drinking, [...]

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