Why do people become so stingy once they're online? by Andrew Brown. Apparently one fifth of the global population, or 1.2 billion people, have some sort of internet access. 1.2 billion people. That's got to be a marketer's heaven surely. But... Some people will say there has never been as large a market in the history of the world as these 1.2 billion, but it would be just as ... Read full entry

Five tips for naming your business: this is not as easy as it seems. "Your business name needs to be original, legally available and it must be able to represent you and what you do for many years to come." Beautiful sites with no (or very few) images: "I've decided to examine (by example) the characteristics of sites that are aesthetically pleasing even though no (OK - maybe one ... Read full entry