In a 1996 interview on Fresh Air, a US radio talk show, Apple co-founder Steve Jobs equated computer science to the liberal arts, a term used particularly in the US to refer to school and university general knowledge type courses (we might call them arts and science degrees in Australia), and cited it as something everyone should study.
In my perspective … science and computer science is a liberal art, it’s something everyone should know how to use, at least, and harness in their life. It’s not something that should be relegated to 5 percent of the population over in the corner. It’s something that everybody should be exposed to and everyone should have mastery of to some extent, and that’s how we viewed computation and these computation devices.
Steve Jobs walks onto the stage at a product launch with senior Apple executives Tim Cook and Jony Ive, and straight away talk surfaces that his retirement is imminent:
Steve Jobs is leaving Apple. Not tomorrow, but probably very soon. That’s why he started to say good bye today, doing something more important than just presenting new MacBooks, MacBook Pros, and an updated MacBook Air. Today’s event was a play in which he clearly told everyone that the company is more than himself. Since the very first minute, when he immediately sat down to let Tim Cook talk, he was saying: “Hey, look, Apple is more than Steve. These are The Guys, the Goodfellas, the A-Team. They share the same vision I have. And they are going to push the company forward when I change my office chair for a hammock and caipirinhas on my private beach in Hawaii”.
Microsoft’s Steve Ballmer comes across like a car salesman in cross-company communications, while Apple’s Steve Jobs presents a focussed, humble poise, even if he may not be a particularly humble person.
There are some similarities between Ballmer and Jobs. For one, they both sign their memos, simply, “Steve”. For another, they’re both non-engineers leading engineering companies. Engineers, in general, crave facts and detest bullshit. My sense is that by and large, engineers at Apple are often frustrated by Jobs’s (relative) lack of technical acumen, but in terms of overall leadership and company strategy, they believe what he says. Ballmer, however, has the demeanor of a successful car salesman. He’s so full of bluster that he comes across as being either delusional or full of shit.
Self-promotion is an art form. Do it poorly, and you risk coming across as a narcissistic boor. Do it well, and it can lead to the presidency. Many of the most successful businesspeople, in Silicon Valley and beyond, have risen to the top solely because of their ability to broadcast their personal successes.
Not yet seen as an effective self-promoter? Then this poll could be the opportunity you’ve been looking for…
And yes, of course you can nominate yourself and recruit your 2,000 best friends to vote for you. We’d expect nothing less of you.
Simon Tsang manages to break the spell of the MacBook Air cast by Steve Jobs for long enough to write an objective appraisal of the thinest laptop yet seen.
Few would argue that the Air is the sexiest notebook ever built – it’s the Brad Pitt and Angelina Jolie of laptops. It appeals to both sexes equally and elicits the same gasps of shock, marvel and delight from either gender. Think I’m exaggerating? Just watch anyone’s reaction upon seeing the Air for the first time in the metal. Average Joe would be able to resist stroking its anodised aluminium surface only for about two nanoseconds.
While the $2,500 price tag, and the three and a half stars out five rating, tell a lot of the story, it is, quite literally, the sexy allure of the Air that keeps the true believers under the Jobs spell however.
Stephen Hutcheon charts the rise and rise of Apple, following the announcement that “the technology giant” plans to open a flagship store in Sydney.
In the decade since he returned to the helm of the outfit he co-founded more than 30 years ago and rescued it from near death, Apple chief executive Steve Jobs has transformed the Californian-headquartered operation into a global digital lifestyle powerhouse. Late last year, Apple’s shares briefly touched $US200 (about $230) for the first time, valuing the company at $US174 billion and making Apple the world’s third-biggest technology company – ahead of the likes of IBM and Intel and only bettered by Google and Microsoft.
And it’s all largely due to the enduring success of the iPod. Create a device everyone wants, or thinks they want, and the world will beat a pathway to your door.
Within minutes of Apple CEO Steve Jobs sliding the new MacBook Air out of an interoffice envelope, Claire Evans and Jona Bechtolt were well into designing what was possibly the first third party accessory for the new ultra slim laptop computer.
Sold through their new website, manilamac.com, the “AirMail” MacBook Air accessory is lined with fleece and costs $US29.95 ($34). Evans promises to ship worldwide. “As soon as we saw Steve Jobs holding that envelope, we looked at each other and knew what we wanted to do,” Evans said in an interview, adding at least 100 orders had been received since the website launched a day ago.
And here’s the best bit, it even looks almost exactly the same as the interoffice envelope Steve Jobs used to carry the MacBook Air onto the stage at Macworld.