Steve Jobs walks onto the stage at a product launch with senior Apple executives Tim Cook and Jony Ive, and straight away talk surfaces that his retirement is imminent: Steve Jobs is leaving Apple. Not tomorrow, but probably very soon. That's why he started to say good bye today, doing something more important than just presenting new MacBooks, MacBook Pros, and an updated MacBook Air. Today's event was a ... Read full entry

Microsoft's Steve Ballmer comes across like a car salesman in cross-company communications, while Apple's Steve Jobs presents a focussed, humble poise, even if he may not be a particularly humble person. There are some similarities between Ballmer and Jobs. For one, they both sign their memos, simply, "Steve". For another, they're both non-engineers leading engineering companies. Engineers, in general, crave facts and detest bullshit. My sense is that by ... Read full entry

Wired Magazine has opened voting for The Most Effective Self-Promoters of All Time. Among contenders for the title are Steve Jobs, Tim Ferriss, and Madonna. Self-promotion is an art form. Do it poorly, and you risk coming across as a narcissistic boor. Do it well, and it can lead to the presidency. Many of the most successful businesspeople, in Silicon Valley and beyond, have risen to ... Read full entry

Adam's Apple God, Adam, Eve, the garden of Eden, Steve Jobs, and a MacBook Air. How's that for a legend of mythical proportions? Highly irreverent illustration work by Josef Lee. Not Safe For Work, and not for those who shouldn't be viewing Not Safe For Work material either. Very clever though. (Via Design Federation.)

Apple MacBook Air Review Simon Tsang manages to break the spell of the MacBook Air cast by Steve Jobs for long enough to write an objective appraisal of the thinest laptop yet seen. Few would argue that the Air is the sexiest notebook ever built - it's the Brad Pitt and Angelina Jolie of laptops. It appeals to both sexes equally and elicits the same gasps of shock, marvel and delight ... Read full entry

Apple's big year. Stephen Hutcheon charts the rise and rise of Apple, following the announcement that "the technology giant" plans to open a flagship store in Sydney. In the decade since he returned to the helm of the outfit he co-founded more than 30 years ago and rescued it from near death, Apple chief executive Steve Jobs has transformed the Californian-headquartered operation into a global digital lifestyle powerhouse. Late last ... Read full entry

Vinyl solution for MacBook Air Within minutes of Apple CEO Steve Jobs sliding the new MacBook Air out of an interoffice envelope, Claire Evans and Jona Bechtolt were well into designing what was possibly the first third party accessory for the new ultra slim laptop computer. Sold through their new website, manilamac.com, the "AirMail" MacBook Air accessory is lined with fleece and costs $US29.95 ($34). Evans promises to ... Read full entry

Leopard is nothing for Apple to purr about: the new Apple operating system isn't pleasing everyone it seems, if users are already Googling "downgrading to Tiger"... Why was I looking up "downgrading to Tiger"? Because I'm considering it. And it's clear from the search that plenty of other people, having upgraded to Apple's latest version of OS X, codenamed Leopard, are doing ... Read full entry