British Telecom, or BT, will soon begin tracking its customer’s web surfing habits to better enable the ISP to serve targeted advertising, presumably in the same fashion as Facebook.
Improving targeting is the perennial obsession of the advertising sector, in line with the often-quoted saw: “I know half my advertising budget is wasted, I just don’t [...]
British ISP to track customers, serve targeted advertising
Posted by John Lampard on Thursday, 29 May, 2008 to the comment subset
Beware the social networking applications
Posted by John Lampard on Tuesday, 29 April, 2008 to the technology subset
Social networking applications can pose security risks
Your Facebook profile may be set to private, and you only accept friend requests from people you actually know, but still your private data can fall into the hands of undesirables by way of… applications.
While the mind boggles at what might be here, one result of application harvested personal [...]
To Aim Ads, Web Is Keeping Closer Eye on You
Posted by John Lampard on Thursday, 13 March, 2008 to the comment subset
To Aim Ads, Web Is Keeping Closer Eye on You
So long as this surveillance is only for serving “targeted advertising”, being watched shouldn’t prove too a big problem…
A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the [...]
