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Toys R Us rebrand

Posted by John Lampard on Wednesday, 14 November, 2007 to the design and art subset

From the advertising/design goodness blog. I like this logo redesign. At first it doesn't look all that different. The changes are, apart from dropping the star, fairly subtle. The devil is in the detail though... Pastels replace the bright colours. The inverted commas are gone. The font size is slightly larger. It looks more like one word now. It makes you think "toysrus" rather ... Read full entry

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