If your website attracts 10,000 unique visits daily, but only 10 return visitors, then you are not doing as well as the site that attracts 250 unique visitors, but of those, sees 125 return visitors each day. The money, as it were, is in those return visitors. That's according to usability guru Jakob Nielsen. Given growing bounce rates, we must stop using "unique visitors" as a metric for site ... Read full entry

This handy new enhancement to StatCounter web stats, which I noticed when I logged in this morning to check my stats, could prove useful for marketers and those running location specific advertising campaigns on their websites or blogs. Webmasters can now get a clearer indication of where their readers are based, that is city or locality, which could help them sell ... Read full entry

I may have missed out on seeing the US President when he was in Sydney last week (even though his motorcade passed within a kilometre or two of here...), but as a... consolation it looks the Australian Prime Minister, John Howard, may have paid a visit to disassociated! Or at least someone in his office certainly did. Regular readers will have little ... Read full entry

Since the temporary shutdown of the reinvigorate web statistics service, I have been using another tracking service in the interim. This is in addition to my web server stats. Why all the stats services you ask? Well, too much information is not enough, is it?The back up stats service is one I had along time ago, and I was surprised to find my account still active, despite not ... Read full entry