British Telecom, or BT, will soon begin tracking its customer's web surfing habits to better enable the ISP to serve targeted advertising, presumably in the same fashion as Facebook. Improving targeting is the perennial obsession of the advertising sector, in line with the often-quoted saw: "I know half my advertising budget is wasted, I just don't know which half". The internet, where it is possible to ... Read full entry
British ISP to track customers, serve targeted advertising
Posted by John Lampard on Thursday, 29 May, 2008 to the comment subset
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