Who said Yahoo! is dead? It’s a great shortcut to Google

Monday, 2 March, 2009

I know a lot of people will Google a company or website name to reach it so they don’t have to type out the URL, but how about people who use one search engine to find another, as they do in Japan?

When hundreds of thousands, perhaps millions, of Japanese Internet users want to Google something their first stop isn’t the minimalist home page of the search engine but its biggest competitor: Yahoo Japan. And that’s not by mistake. On the Yahoo site they type in “Google” to get taken to the home page, bypassing the address bar in their browsers and registering another search for Google in Yahoo’s rankings. In 2008 so many surfers used Yahoo to get to the Google home page that it placed as the fourth most searched term of the year – a position it also held in 2007.

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Yahoo stock plunges?

Wednesday, 7 May, 2008

Yahoo stock plunges?

US$7 billion has been added to the share value Yahoo! as a result of the failed Microsoft takeover bid.

On Jan 31, the day before Microsoft offered $31/share for Yahoo, YHOO was at $19.18/share (market cap: $26.4 billion) and MSFT was at $32.60/share (market cap: $303.6 billion). At the close of trading today, YHOO closed at $24.37/share (market cap: $33.5 billion) and MSFT was at $29.08/share (market cap: $270.8 billion). In other words, the Microsoft offer increased the value of Yahoo! Inc. by more than $7 billion and decreased the value of Microsoft Corporation by almost $33 billion.

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Google versus Yahoo!

Monday, 11 February, 2008

Compare Google and Yahoo! search results for the same search term or word, and see how (vastly in some cases) the rankings vary from one search engine to the other.

By Christian Langreiter and Synerge Development Services.

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Google cries foul over Microsoft’s Yahoo bid

Tuesday, 5 February, 2008

Google cries foul over Microsoft’s Yahoo bid

The proposed Microsoft takeover takeover of Yahoo! has prompted an “uncharacteristically forthright” blog post from the head of Google’s legal department.

Microsoft’s $44.6bn bid for Yahoo raises “troubling questions” about the future of the internet, Google has warned. A takeover would also create a business with an “overwhelming share” of online communications services of web-based email and instant messaging, David Drummond, Google’s chief legal officer wrote in an uncharacteristically forthright post on the official Google blog last night.

I expect as a virtual monopoly itself Google would have a very clear understanding of some of the issues associated with owning an “overwhelming share” of (various) online services.

I’m still curious to know exactly what sort of impact a Microsoft powered Yahoo! search engine though would have on Google search though.

Do you think it would seriously gain even 20 per cent market share – and that’s assuming Microsoft would do the obvious and make Yahoo! the default search engine in future versions of Internet Explorer – such is the sheer dominance of Google?

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Meanwhile at the backend of the Microsoft Yahoo! merger

Monday, 4 February, 2008

John Gruber takes a look at some of the technical issues that the possible Microsoft Yahoo! merger could present.

Engineering-wise, it’s interesting. Yahoo’s stuff is almost all written in PHP, and runs on FreeBSD and Red Hat Linux servers. I don’t think Microsoft has ever bought – and maintained – a significant software product that wasn’t written against Microsoft technology. E.g., when they bought Hotmail, the migration from FreeBSD/Apache to Windows 2000 was painful and difficult. Hotmail was just one product (albeit a popular one). Yahoo has hundreds of properties, several of them, I’m guessing, more popular than Hotmail was back in 2000.

I can imagine there would be one or two people who will be sitting back enjoying this…

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Microsoft Offers $44.6B for Yahoo

Saturday, 2 February, 2008

Microsoft Offers $44.6B for Yahoo

Now here’s something to add a little speculation to Saturday morning breakfast and coffee.

Microsoft Corp. is making an unsolicited $44.6 billion offer for Yahoo Inc., the Internet icon and one the best known Web portals, in a move to boost its competitive edge against Google Inc. in the online services market. The unexpected announcement Friday comes as Yahoo and Microsoft have fallen behind Google in the race to capture online advertising dollars. The deal could also give lift to the entire technology market.

I wonder (seriously) how a Microsoft backed Yahoo! (or whatever entity emerges should the deal proceed) search engine would fare in the search engine wars. Wouldn’t it be a force to be reckoned with? Yahoo! Pagerank anyone?

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