Litbaits, a clickbait like ploy to encourage people to read more books

Monday, 20 March, 2017

With online publishers playing a part in the demise of printed books, and bookshops, The Wild Detectives, an indie bookstore located in Dallas, Texas, is finding a way to fight back, by playing online publishers at their own game.

Enter Litbaits, a campaign designed to encourage people to read books, by enticing them with clickbait style copy. For instance, the title “Teenage girl tricked boyfriend into killing himself”, takes anyone clicking the link, to a webpage containing the full version of Romeo and Juliet.

So far only classic, out of copyright, books can be accessed, but it will be interesting to see how Litbaits plays out.

Related: Tags: , , ,