Millie Cooper, Sydney based freelance graphic and web designer

Monday, 13 March, 2017

Design by Millie Cooper

Millie Cooper is a Sydney based freelance graphic and web designer, doing awesome minimally styled logo, identity, and branding work. This logo for Jethro’s Cafe, located in the Sydney suburb of Double Bay, is but one example of her style.

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Revisit the Cold War decades through Soviet Logos

Monday, 13 March, 2017

Image by Rokas Sutkaitis

If you pine for the Cold War decades, and the USSR, or Soviet Union, let Soviet Logos take you on a trip down memory lane, through a growing collection of logos of Soviet era companies and enterprises, curated by Lithuanian brand designer Rokas Sutkaitis.

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A logo that is barely a logo, something for brands to aspire to?

Friday, 17 July, 2015

Coca-Cola no logo can

While you’ll only see them in Middle Eastern countries during the month of Ramadan, I wouldn’t be surprised if Coca-Cola’s limited edition cans, that bear only a ribbon style logo, sans the customary presence of the soft drink’s name, don’t become more widely used, given the minimal styling that some brands have been adopting in recent times.

Corporate logos are evolving to become simpler and flatter, and doing it faster. Consider Twitter: the site once used a fully fledged cartoon as its mascot. Today, it’s a flat white bird with very little plumage. Facebook, too, just unveiled a vanilla update to its logomark.

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What if a company logo told the truth?

Monday, 2 April, 2012

Honest logos. This has been floating around for a while… so I don’t know how I missed it. Not really a logo, but I especially liked the YouTube film trailer image.

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It would make sense that a fake company would have a fake logo

Tuesday, 16 August, 2011

Fauxgo is a collection of logos, symbols, and insignia that have been created only for use in films and TV shows.

A fauxgo (fake logo) is a symbol or other small design created to represent a fictional company or organization that exists only on film.

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disassociated goes fourth

Monday, 2 May, 2011

The last time I refreshed the look of I called it version three, so I guess this revamp could be called version four.

  • The most obvious change is the ditching of the logo. Logos were a fad on personal websites back in 2007, but they are a bit, well, 2007 now.
  • For better or worse comments are mostly off. Truth be told the style of posting here doesn’t really suit comments for the most part. They haven’t gone completely though.
  • A lot of older posts dated prior to 2008 have been archived (but not deleted)… in the context of disassociated today many of them were out of place.
  • Trebuchet MS has replaced Georgia as the font in the post titles. Helvetica, or Arial depending on your system, remains as the article/post font.
  • I managed to reduce the size of the style sheet, which I’ve been using since 2004, by about 20%… think redundant, or worse still, duplicate styles. Hmm.
  • The Art Show List has been revamped and given more identity… check it out.
  • I’m trying to manage time a little better so daily posting will be slightly reduced, freeing up time for other things, such as the Art Show List.

The next stop will likely be an HTML5 fit out, but since that will require another week off, it probably won’t happen for a while. Anyway I hope you like the refreshed look as it is.

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Classy car and appliance chrome logos and emblems

Monday, 11 April, 2011

Impala SS by Lauri Johnston

Chromeography: a photo collection of chrome logos and emblems from vintage cars and household appliances.

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Television screen logos of the BBC

Tuesday, 25 May, 2010

A collection of the various BBC Television screen logos used from 1953 through to the present day.

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The best and worst new and redesigned logos of the year

Wednesday, 23 December, 2009

Brand New make their best and worst identity and logo selections for 2009. It comes as a surprise to me though to learn that the new AOL logo wins their highest accolade.

Hold the rotten tomatoes. I agree, AOL is neither technically nor aesthetically the best logo or identity of the year. But no identity will have a bigger impact in the evolution of a brand as AOL’s. Most companies brand to match their audience, AOL is branding to create a new audience. The name may conjure the 1990s but the identity is twenty-first century all the way. Wolff Olins may be the punchline for many designers but, even if you don’t know it or care to admit it, they are having the last laugh.

And on the subject of old and new logos, here’s a look at different IBM letterheads over the years.

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Bands that create their own font collection, how rock n roll

Wednesday, 11 November, 2009

Quite a few fonts that feature in band logos were created specifically for the task at hand, and in many cases only consist of whatever letters or characters were needed to spell the band’s name. That hasn’t stopped some fans from making up complete font sets based on these logos though.

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