While it’s of little help to the seven-hundred Australian Starbucks employees who are looking for new jobs today, you’d think any established coffee franchise would undertake some reasonably comprehensive market research before opening no less than eighty-four cafes.

This where some stores are in fairly close proximity to each other, and further, were opened in quick succession, particularly in a country which already has an entrenched coffee culture.

Associate Professor Nick Wailes, a strategic management expert at the University of Sydney, said Starbucks had failed to understand the Australian market. “Starbucks’ original success had a lot to do with the fact that it introduced European coffee culture to a market that didn’t have this tradition. Australia has a fantastic and rich coffee culture and companies like Starbucks really struggle to compete with that.” The president of Starbucks Asia Pacific, John Culver, admitted: “I think what we’ve seen is that Australia has a very sophisticated coffee culture.”

Originally published Wednesday 30 July 2008.

The mystery surrounding the unexplained course deviations of deep space probes Pioneers 10 and 11, which are currently somewhere in the vicinity of the Solar System’s Kuiper Belt, may have been solved. At least partly, that is.

Slava Turyshev, of NASA’s Jet Propulsion Laboratory, has spent the last two years studying data from the probes, which were launched in the 1970s, and concluded that uneven heat build-up across their structures is causing the trajectory anomalies:

Pioneer 11 gives off heat in certain directions more than others. The uneven heat emission is enough to nudge the spacecraft off course, accounting for 28% to 36% of the anomaly detected when Pioneer 11 was 3750 million kilometres, or 25 times the Earth-sun distance, away from us.

Originally published Monday 7 July 2008.