My Feed My Way will make Instagram feeds overwhelming says Adam Mosseri

14 September 2026

Ange Lavoipierre, writing for the Australian Broadcasting Corporation (ABC), quoting Adam Mosseri, Head of Instagram (IG):

“If you go to a chronological feed, it ends up getting overwhelmed with content from companies, brands, and publishers. Creators get drowned out, and then your friends get drowned out even more.”

These are the words of the Head of Instagram. Can it be Mosseri has no idea how the platform he oversees, works?

Australia’s proposed My Feed, My Way laws give local IG users a choice. They can either see content posted only by the people they follow, in their main feed, or elect to see what the algorithm presents.

If IG users choose to only see what the people they follow publish, how is anyone supposed to see what is posted by “companies, brands, and publishers”, if they’re not following them?

Of course creators — a dubious use of the term in the first place, given the quality of some of their content — who sit squarely in the companies, brands, publishers, and influencers category, will be drowned out: that’s the idea.

As for friends, how do they “get drowned out even more”, if they are the only people an IG user follows? Their content is the entirety of what anyone opting for the “friends only” feed will see. With the possible exception of ads, I imagine.

But if someone is only following two people, both of whom maybe only post something twice daily, how could they feel their feed was overwhelming?

Mosseri is clearly unhappy with the proposed My Feed, My Way laws.

So displeased that he seems to be losing sight of what’s what. He continues to believe the platform is not addictive, while also conceding IG “is too complicated”. In saying that, Mosseri is trying to suggest adding a button somewhere, giving users the choice of what they see, will clutter — clutter even further — IG’s interface.

The last time I looked at the IG app, before deleting it from my phone, there was an option to select “following” or “favourites”. In theory, choosing “following” meant someone would mainly see posts only from those whom they followed. This was only somewhat effective though, provided another option, “snooze suggested posts”, was enabled.

Suggested posts, being content by the aforementioned companies, brands, publishers, and influencers, were slipped into an IG member’s main feed, if the algorithm deemed this was somehow of interest. But the “snooze suggested posts” setting only did so for thirty-days at a time.

Disabling suggested posts also required drilling down through several levels of the settings menu to find. Indeed Mosseri is correct when he says IG “is too complicated”. The Australian government proposal aims to make this a one-step, lasting, action.

Mosseri can take consolation though from Anika Wells, the Australian communications minister, who thinks, as I wrote last week, most IG users will stick with the algorithm:

“The reality is that lots of people will want to choose the algorithm.”

Anyone hoping an unintended, or unspoken consequence, of the My Feed, My Way laws, would result in people spending less time looking at screens, will be disappointed.

But to each their own. I spend quite a bit of time using my phone, while say on a public transport trip. Typically I’ll be reading or sending emails, organising work schedules, or reading news.

And I’m often grateful for the chance to do so during so-called downtime, as it leaves time for doing nothing later on. But I don’t look at any Meta social media/network apps, as I removed them.

But I’m still at a loss to recall what I used to do on a train trip during the pre-smartphone era. Likely I starred out the window and daydreamed, something I still do once I’ve finished using my phone.

AI-free LibreOffice productivity suite sees record downloads

11 September 2026

The productivity suite, which includes a word processor and spreadsheet, similar to Office 365 (though I understand it is now called Microsoft 365), was downloaded about one-million times the other week. One-million downloads. Amazeballs.

LibreOffice’s surge in popularity has been attributed to the absence of AI features. I’ve been using LibreOffice for almost two years now, and am stoked to be using apps that let me do my thing without AI, or anything else, trying to takeover the workflow.

Unmasking Italian author Elena Ferrante, because we must

10 September 2026

There’s been yet more speculation as to the identity of the Italian author known as Elena Ferrante.

The writer of novels including the Neapolitan Quartet, and The Lying Lives of Adults, has always been upfront about their use of a pseudonym. And despite writing novels since 1992, her identity, their identity, has, so far, remained a mystery.

Nonetheless, the resolve to unmask the person, or persons, behind the works written under the name of Elena Ferrante, refuses to wane.

Of course people want to know who the author really is. For sometime there has been a consensus that Anita Raja, an Italian literary translator, writes the novels attributed to Ferrante.

In a more recent twist though, suspicion has moved towards Italian author and screenwriter Domenico Starnone, who is also Raja’s husband.

The plot thickens.

Starnone has denied the claim. For my part, I couldn’t care less. So far, I’ve enjoyed every of the novels attributed to Ferrante that I’ve read, and hope the writer continues publishing.

Although I’m sure someone will figure it out eventually, learning the identity of the actual writer (or writers) would be an anticlimax. A let down even.

Great going though, for keeping everyone guessing all this time.

Proposed Australian laws allow social media users to opt-out of algorithms

9 September 2026

It’s almost enough to entice me back onto social media. But not quite.

The Australian government is proposing to give local social media users the choice to opt out the algorithms that determine the content they see.

If the laws eventuate, social media companies will be obliged to allow their members to only see content posted by the people they follow, if that’s what they choose.

Anika Wells, the Australian communications minister, thinks however most social media users will elect to keep the algorithm. It seems to me, seeing the content of only those they’re following might feel like going cold turkey for some people, who are accustomed to non-stop algorithm content.

The proposed new laws, which are currently being considered by the Australian parliament, will also compel social media companies, search engines, and AI chatbots, to withhold “harmful” content:

For Australians aged under 18, platforms must take steps to prevent content that promotes eating disorders, misogynistic content, pornography, glorification of crime, bullying and abuse, and any other material that could inflict “serious harm” on children.

In relation to adults, the harms are confined to existing crimes including child abuse, sexual violence, menacing or harassment intended to cause serious harm, support for terrorist organisations or encouraging suicide.

Some people are concerned these provisions may result in curbs on free speech, given the communications minister will have the power to add to the “harmful” content categories.

As of the time of writing, I’ve not heard reactions from the big tech companies to the proposed laws, but I doubt we’ll be waiting long.

Peter Jackson says he is writing a Tintin film sequel

8 September 2026

On the subject of less than faithful book-to-film adaptations, it sounds like a sequel to 2011’s the Adventures of Tintin might be on the way.

To be precise, New Zealand filmmaker Peter Jackson, who collaborated with Steve Spielberg to make the 2011 film, said, earlier this year, he was writing a screenplay for a sequel. There’s the possibility though things may go no further.

The full title of the 2011 film was The Adventures of Tintin: The Secret of the Unicorn. Readers of the Tintin graphic novels though will tell you only elements of The Secret of the Unicorn, the eleventh book in the Tintin series, made it into the film.

There were smatterings — quite a lot really — of other stories in the mix on this occasion.

I doubt too many Tintin fans were bothered, though The Secret of the Unicorn, and its second part Red Rackham’s Treasure, contained sufficient material for the 2011 film. There was no need lift segments from other stories, but Spielberg and Jackson saw things differently.

If there is to be sequel, I’d like to see an adaptation — a moderately faithful one — of The Castafiore Emerald. This was the twenty-first Tintin story, and differed markedly from the others, in that it was set entirely at Marlinspike Hall, ancestral home of accident prone series stalwart, Captain Haddock.

Not all fans were pleased by this, as they were accustomed to Tintin and friends visiting several countries, once even the Moon, in James Bond style, in each story.

But to my mind, the blend of intrigue, mystery, supposition, red herrings, and hilarity, made The Castafiore Emerald one of the best stories in the series. Bring on the adaptation.

The book is better than the film but does not need to be

8 September 2026

Emily Wilson, Professor of Classical Studies at the University of Pennsylvania, in the United States, has lashed American film director Christopher Nolan’s recent adaptation of The Odyssey, in a recent London Review of Books article.

Wilson, who translated the version of the Odyssey, a poem traditionally attributed to ancient Greek poet Homer, used by Nolan, was less than impressed by the screenplay:

I was humbled to learn that Nolan has read at least the first line of my translation of The Odyssey into iambic pentameter. In at least one interview, he cited my version of the first line of the poem: ‘Tell me about a complicated man.’ But I would be ashamed to have written any part of this script.

Stern stuff. Another of Wilson’s comments, in regards to book (or literature) to film adaptations, also caught my eye:

Adaptations needn’t and shouldn’t follow the original with anything like the exactitude of a translation.

In other words, there’s no need for filmmakers, who adapt a book to film, to follow the source material to the letter. A point-of-view many directors would say makes sense. In the same way perhaps cover songs shouldn’t be carbon copies of the original, but rather re-interpretations.

But try telling that to the fans of a book, who are often appalled by the screen version. The book-is-better-than-the-film people. But how might Nolan have fared with Odyssey had he taken the story in a different direction? Even though it can be argued his is not a faithful adaptation.

Voting open for Tiny Awards 2026

7 September 2026

Eleven websites have been selected as finalists for this year’s Tiny Awards, and you can vote for your favourite. Polling closes on Friday 25 September 2026. There’s some awesome late-nineties web design vibes to found among the 2026 finalists.

Everyone has a book in them, more so bloggers

4 September 2026

I’ve been reading Josh Ellis’ blog for a couple of years maybe, since finding a link there on Dense Discovery once. Ellis has been at it since 2004, so achievement unlocked. In his latest post, he ruminates about writing a book. Acquaintances of his have made the suggestion over the years.

I’ve had the same. “You blog; you should write a book,” people have said to me. And, in the recesses of my HD I have a WIP manuscript sitting there, waiting.

For what, I’m not wholly sure, possibly forty-eight hour days. I continue to rein in my impulse to write/publish though. For now. Like Ellis, I too fear anything I might get published may end up in a bookstore bargain bin. What a way to go.

But Ellis wasn’t just pondering the notion of writing a book; he has written a book, called Jaunty Hair. Congratulations Mr. Ellis, and achievement unlocked again.

Blogging for twenty-plus years however, is not his only claim to fame, Ellis has been writing a column for the North Dakota Burke County Tribune for over twenty-years.

Perhaps then I should shelve my ambitions, as a mere blogger, to write a book, given I lack the appropriate gravitas. Even if I did write a few articles for the Sydney Morning Herald, back in the day.

But here’s the thing. Ellis didn’t so much write a book, more so he realised he already had; in the form of twenty-plus years of blog posts and Burke County Tribune articles.

He complied a selection of his past works, and there was Jaunty Hair. It was a great idea. This is what I mean when I say everyone — well, specifically everyone who has a blog — has a book in them.

There’s a book publishing idea for bloggers, particularly those with a considerable volume of work behind them. The idea of curating previous of my blog posts — which I would refer to as a collection of essays — and publishing them in a book, is appealing. How about you?

But in a sense, publishing a book seems at odds with what I’ve been doing here, online, all this time.

Because there I was, back in the late 1990’s, embracing the web, and believing it would bring about the end of print. In my defence, I wasn’t the only one. Thankfully though, this paperless eventuality did not, or is yet to, come to pass.

Still, there is an allure to seeing one’s name on a book, on a bookshop shelf, even it is bound for the bargain bin. I may yet dust off the aforementioned manuscript, and feed it into a printing press.

When those forty-eight hour days arrive…

Is AI use making people behave more robotically?

3 September 2026

Shouldn’t it be the other way around? It seems not. The more people use AI agents, the more robotic their behaviour comes, says Victor Tangermann, writing for Futurism.

Tangermann’s article brings to mind the trailer for The Social Reckoning, which I linked to a few days ago, and the robotic-like demeanour of Meta CEO Mark Zuckerberg, as portrayed by Jeremy Strong.

I doubt it was director Aaron Sorkin’s intention to suggest Zuckerberg’s likely high use of AI has seen his manner become more robotic, but it doesn’t seem entirely coincidental.

The work safest from AI is writing?

2 September 2026

Murat Demirbas suggests the work of writers might be amongst the safest from AI, a notion that defies broader thinking on the subject:

In systems theory, a wicked problem is a problem that lacks a definitive formulation, a clear stopping rule, and an objectively correct solution. Writing is the ultimate wicked problem, because the context is constantly shifting, a piece is never truly finished editing, and the true metric for success is fundamentally subjective.

A wicked problem, I get the sentiment though. I do. I have an old t-shirt that has “I like words” printed across the front. I often think the message should read “I like wrestling with words” instead.

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