The smallest, and most recently added to the campaign page, is a still sizeable 750-piece offering, which measures 41.4cm long and splits in half for authentic sinking action – a design feature Ssorg says is “a little macabre, but many people have been asking for.” The lower part of the hull is also detachable, allowing it to be displayed on a shelf as if it were at sea.
The best design is invisible. So to speak. There’d be countless products we use daily whose design process we wouldn’t give any mere hint of a thought to. And that of course would have a lot to do with the success of their design. The aluminum soft drink can is one such item. Simple, yet so incredible…
If someone tried to tell me that the sole reason the Helvetica font thrived was because an apparent rival typeface, Haas Unica, somehow, by hook or by crook possibly, didn’t come to the attention of enough designers, I wouldn’t believe them.
Through a long and contrived series of events, Unica ended up being owned by Monotype. It had simply fallen through the cracks thanks to industry-wide turmoil and technological upheaval. In the years that followed, it never quite disappeared completely. “Most type designers know if it,” Rhatigan tells me, and perhaps its inaccessibility even increased the mystery surrounding it.
Actually, it’s not too bad a typeface, I may see it I could use it as the web font here one day.
The work of Sydney based illustrator Barry Patenaude includes images featuring cutaways, such as “Pepsico” above, an added bonus for anyone – such as me – who likes to see what’s happening behind the scenes as it were.